Odoo ERP · Custom Software · Automation

Systems built around the way you work — not the other way round.

ThoughtCraft designs, builds and integrates business software for companies across MENA — Odoo ERP rollouts, custom platforms, integration and analytics — engineered to fit your operations, not force you into someone else's.

800+
Daily users on systems we run
5
Sectors in production
6
AI agents live
Trusted by operations, finance and IT teams across
HealthcareFinancial servicesEducationManufacturingProfessional services
What we do

Four capabilities. One accountable team.

Every engagement is delivered end-to-end by the same team that scoped it. Open each fold to see what's inside.

01 / SERVICE

Odoo ERP Implementation

Full-cycle Odoo rollouts configured to your actual workflows — not a vanilla install you fight against. We map your processes before touching a single setting, migrate your data safely, and stay through go-live.

Process mappingAccounting & financeInventory & MRPHR & CRMData migrationTraining & go-live
Explore the service →
01
Odoo ERP Implementation

Full-cycle Odoo rollouts configured to your actual workflows — not a vanilla install you fight against. We map your processes before touching a single setting, migrate your data safely, and stay through go-live.

Process mappingAccounting & financeInventory & MRPHR & CRMData migrationTraining & go-live
Explore the service →
Our clients

In production, where it counts.

We'd rather run an operation deeply than decorate a page with logos. What we run, by sector:

Healthcare
CRAFTHDX + AI CREW

Support operations on CraftHDX — the full AI agent crew behind human agents, in production every working day.

Food & beverage
END-TO-END ERP

The whole operation on one ERP.

Tech & digitization
CUSTOM INTEGRATIONS

Systems connected across their stack.

Finance
BUSINESS SYSTEMS

Business systems built for control.

Manufacturing
OPERATIONS

Operational systems shaped to the floor.

How we work

From first fold to final form.

Like origami, good systems come from deliberate steps in the right order — each one shaping the next.

01

Discover

Workshops with your team to map real processes, pain points and priorities.

02

Design

Architecture, module selection and a delivery plan you sign off before we build.

03

Build

Agile sprints with working software every cycle — tested, reviewed, demoed.

04

Support

Training, go-live assistance and real-time support long after launch.

Our product
CraftHDX

Support, evolved.

Support tickets don't fail loudly. They fail quietly — unowned, unseen, overdue. CraftHDX is an intelligent helpdesk built on Odoo, around one simple rule: no ticket gets to hide.

TICKET #4821ARRIVED 09:41
OWNERAuto-routed · S. Adel — by skill
SLASAFE · 3:57:12
HISTORY3 prior tickets, pulled and summarised
SOPRefund policy §4 — pinned
DRAFTReply prepared · awaiting human review
NOTHING HIDES
01 · A ticket's journey — from inbox to closed, nothing hides
01
Arrives
Email, portal or API — deduplicated, spam-scored, IDs extracted.
02
Classified & routed
Tagged, prioritised and assigned to the right owner in seconds.
03
Homework done
History checked, SOP pinned, reply drafted — before it’s opened.
04
Human replies
Your agent reviews, edits and sends. Every outgoing word is theirs.
05
Watched to close
SLA clocks, escalation and the audit trail run to resolution.
02 · One workspace — the AI crew inside, the Odoo suite around it

The best AI is the work you never see.

While a ticket sits unopened, an orchestrated crew of six agents classifies it, checks the customer's history, pulls the right procedure and drafts the reply. When your agent opens the case, they're not starting the work — they're reviewing it.

And it all lives in one workspace: chat, calendar, tasks, documents and knowledge orbit the same ticket — with routing, SLA clocks, sub-tickets and a full audit trail underneath. The human stays in charge of every word that goes out.

Every ticket
Classifier
SOP Advisor
Risk Analyst
Drafting
Compliance
Sentiment
Discuss
Calendar
To-Do
Documents
Knowledge
03 · Dashboards — numbers a manager can act on

Where do we actually stand?

Live from the product, not month-end: this is the SLA dashboard on a real operation — every violation attributed to a team, an agent and an hour of the day.

90.6%
SLA compliance
25,701
Tickets measured
19.5%
First-contact resolution
0%
Escalation rate
Sample data · your dashboard, your numbers
See all dashboards
CraftHDX SLA dashboard
Filter by team, agent, period
Compliance at a glance
Every violation attributed
Where we work

Built for operations-heavy sectors.

Healthcare

Member services, provider networks, approvals & claims visibility.

Finance

Secure, compliance-aware platforms and reporting automation.

Education

Student information systems, portals and administrative workflows.

Manufacturing

Odoo MRP, inventory control and shop-floor to office integration.

Let's talk about your project.

A 30-minute call. No pitch deck — just your processes, your pain points, and what we'd do about them.

Book a consultationChat on WhatsApp