Service · 03

Data that flows once, correctly.

API-driven integrations between the systems you run — ERP, CRM, HR, e-commerce, custom apps, legacy and SaaS — and automation for the busywork in between, so nothing is typed twice and nothing falls between two screens.

800+
Daily users on systems we run
5
Sectors in production
6
AI agents live
When this is the right call

You’ll recognise the situation.

Most of the work we do starts with one of these. Each one, in the words we hear it — and what we do about it.

Typed once. Everywhere, correctly.

An order, an invoice, a new hire — entered in one place, then again in another. The second entry is where the errors live. The second screen fills itself.

Web shop · OrderORD-2291
Nile Foods Co.
ORD-2291
EGP 84,200
S. Adel
12 Sep
Warehouse app · Pick listtyping…
Scope

What we build.

The systems you own are fine. The gaps between them are the problem — and that is what we build.

API integrations
Clean, documented connections between systems — yours, ours, third-party — built on the interfaces those systems were designed to expose.
System-to-system sync
Customers, orders, invoices, tickets, people — one thread across the systems that share them, with one system owning each record.
Legacy connectors
The system that cannot be replaced yet, made to talk to the ones that can — without a rewrite.
Workflow automation
Sign-offs, routing, reminders, clean-up — the repetitive steps run under rules your team writes, logged to the record.
Notifications & alerts
The right person told at the right moment — email, SMS or chat — and nobody told twice.
Monitoring & reconciliation
Dashboards that show what ran, what failed and what was retried. An integration you can see is one you can trust.
The automation layer

Wired to everything you use.

A message on WhatsApp, an order on the web shop, an email to support — each one starts a workflow in our automation tool that runs across your systems and the apps around them, and leaves a log. Three of the ones we build most, running.

WhatsApp enquiry → booked callAutomation · live

A customer writes on WhatsApp. The workflow reads the message, checks the calendar, creates the lead, replies with a slot and tells sales — before anyone has picked up the phone.

Executions today184
WhatsAppSlackGmail / OutlookGoogle CalendarGoogle SheetsSMSWeb shopWarehouse appCraftHDXAccountingAI modelsYour own system
Why it works

Finished when you never think about it.

An integration is not finished when the data moves. It is finished when you never have to think about it.

01
One system owns each record
Before anything is connected, we agree which system is the source of truth for what. Most integration pain is two systems both believing they are right.
02
Exactly once, and logged
Every message is idempotent — a retry never creates a duplicate — and every run leaves a trail. When something looks wrong, you can see what happened.
03
Built to be watched
Failures alert a human. Volumes are graphed. A silent integration is a broken one you have not found yet, so ours are never silent.
How it runs

Five steps — and the cut-over happens only once the numbers reconcile.

Watch the right-hand side: the map is drawn, the contracts are written on the lines, data flows in test, both sides reconcile, and then it is monitored.

01
Map the flows

Which data, from where, to where, how often, and who owns it. Documented and agreed before a connector exists.

02
Design the contract

Field mappings, transformations, error handling and ownership rules — written down, so the integration has a spec, not a memory.

03
Build & test on real data

Connectors built against your actual records, replayed end to end, with the failure cases tested on purpose.

04
Cut over

Run in parallel, reconcile both sides, switch. Nobody notices — which is the point.

05
Monitor & tune

Dashboards and alerts live from day one; thresholds tuned as real volumes settle.

Before you write

The questions we get first.

Answered the way we would answer them on a call — plainly, and without a pitch.

Anything with an interface — ERPs, CRMs, HR and accounting platforms, e-commerce back offices, custom-built apps, SaaS tools, and legacy systems through their databases or files where no API exists. If it holds data, it can be connected; the map tells us how.

No. Integrations sit beside your systems and use the interfaces they already expose. The cut-over runs in parallel with the old process until both sides reconcile — then switches.

It retries safely, it logs what happened, and it alerts someone. Nothing is duplicated and nothing is lost quietly. Your runbook says what to do next.

That is the aim. Connectors are documented and versioned in your repository, the data contracts are written down, and the runbook is written for your people — not ours.

Not here. Automation runs rules your team writes — deterministic, auditable, exactly once. Where AI genuinely helps, such as CraftHDX’s agent crew, it prepares work for a human who stays in charge.

Which two systems should already be talking?

Bring the re-entry that costs the most time. The first conversation maps the flow, not the contract.

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