About us

Crafted with intent.

ThoughtCraft is an IT consultancy in Cairo that designs, builds and integrates business systems for companies across MENA. A team that knows your operation by name — and owns it end-to-end, from first workshop to go-live.

Who we are

A workshop, not a factory.

Most consultancies scale by adding layers — account managers, offshore benches, handoffs. We scale by staying deliberate.

ThoughtCraft started with a simple frustration: business software that forces companies to work the way the software works. ERP rollouts that end in spreadsheet workarounds. Integrations that "almost" sync. Dashboards nobody opens after the demo.

So we built the consultancy we wanted to hire. One team of engineers and process people who sit with your operations staff, map how the work actually flows, and then — only then — configure, build and connect the systems around it.

Today that means full-cycle Odoo ERP implementations, custom platforms, API integration and live analytics for companies in healthcare, finance, education and manufacturing across the region — plus CraftHDX, the helpdesk product we built on the same conviction.

BASEDegla, Maadi — Cairo, Egypt
REACHClients across MENA
FOCUSOdoo ERP · custom software · integration · analytics
VERTICALSHealthcare, finance, education, manufacturing, professional services
How we think

Four folds we never skip.

The principles behind every engagement — the reason our go-lives are calm.

01

Crafted, not templated

We don't resell a template with your logo on it. Every system starts from how your operation actually runs — mapped in workshops, challenged, then built to fit.

02

The team that scopes is the team that builds

No handoff between a sales engineer and a delivery team that never met you. The people in the first workshop are the people at go-live.

03

Software you can own

Documentation, training and clean architecture — so your team runs the system without calling us for every change. We measure success by how little you need us after launch.

04

The human stays in charge

We automate busywork, not judgment. Whether it’s an ERP workflow or the AI inside CraftHDX, a person you trust approves what matters.

The team

Senior hands on every fold.

Engineers, Odoo functional consultants and data specialists — one accountable crew, no layers between you and the people doing the work.

Manal Wageh

HR Manager

Keeps the crew hired, grown and sane — from finding the right people to making sure they stay and get better — and runs everything admin behind the scenes.

Omnia Selim

Odoo Developer

Builds the ticket flows and agent tooling inside CraftHDX — the screens and logic support agents work in every day.

Hassanien Abdelkader

Account Manager

Your single point of contact from kickoff to go-live — one person who knows your account, your timeline and your open items.

Rehab Abdelazeem

BA & Implementation Team Lead

Maps how your operation actually runs — then leads the implementation team that turns that map into a working system.

Mohamed Yasser

Tech. Lead

Owns the architecture, reviews every line that ships, and makes the hard technical calls before they become expensive.

Zyad Abd el Moniem

BA & Implementation Officer

Runs the workshops, maps your processes and trains your users — so the system lands with the people who’ll live in it.

Mahmoud Mohamad

Odoo Developer

Custom Odoo development and the integrations that connect it to the systems you already own.

Youssef Gamal Eldin

Senior AI Specialist

Builds and tunes the AI crew behind CraftHDX — the agents that prepare the work while the human stays in charge.

Kareem ElSayed

Odoo Developer

Shapes Odoo modules around real workflows — configured and extended to fit the way your team already works.

Abdelrahman Shehata

Odoo Developer

Takes on the special projects — the one-off builds and custom requests that don’t fit a standard mould.

Manal Wageh
HR Manager

Keeps the crew hired, grown and sane — from finding the right people to making sure they stay and get better — and runs everything admin behind the scenes.

Talk to the people who'll actually build it.

A 30-minute call. No pitch deck — just your processes, your pain points, and what we'd do about them.

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